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七咪
LV 39|Foodie Commander

Hashtag B, located in Tsim Sha Tsui, Hong Kong, is a very popular bakery in recent years, known for its innovative and visually appealing egg tarts and breads. With a cute style and charming packaging, it has become a hotspot for social media influencers.

I waited about fifteen minutes this time, and I was quite lucky that the limited editions hadn’t sold out yet. I chose a few signature items as follows:

Purple Rice Oat Tart - $24
This is a limited edition flavor in collaboration with OATSIDE. The purple rice filling and milk flavor blend naturally, with a mild sweetness that makes it quite comfortable to eat. Anyone who loves oat desserts would probably love this.

Earl Grey Pineapple Bun - $16
The pastry is truly flaky, and as soon as you take a bite, the aroma of Earl Grey tea comes rushing in. It’s crispy on the outside and soft on the inside, retaining the soul of traditional Hong Kong-style pastries while incorporating modern creativity.

Napoleon Caramel Mille-Feuille - $18
This one is served warm (though not particularly hot), and the combination of flaky pastry layers and caramel creates a wonderful aroma. The egg filling is smooth and sweet without being overwhelming; it's rightly one of their signature items.

Pistachio Mille-Feuille - $32
The topping is pistachio paste, sprinkled with crushed nuts. When eaten cold, it loses a bit of fragrance, but you can still taste the quality of the ingredients. It shows sincerity, but I would recommend reheating it before eating.

Croissant - $21
The exterior is beautifully layered, and the aroma is rich. It has both flakiness and chewiness when bitten into, representing a stable performance.

Overall, Hashtag B is a bakery worth trying. Not only is it cute and eye-catching on the outside, but it also has substance on the inside. I highly recommend the purple rice tart and the caramel mille-feuille; they are thoughtful creations that do not lose their Hong Kong flavor, perfect for those who love egg tarts but want to try something new.

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Spot Info

Hashtag B (尖沙咀) Hashtag B (Tsim Sha Tsui)香港尖沙咀加拿分道49號厚福街交界夏蕙樓C舖
BakeryHK$20-HK$40
3 reviews
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