The milk has a rich aroma and freshness, but it has a bit of a fishy taste. The bread is of average quality; although corn bread is popular, its flavor is ordinary.
The store feels like a specialty shop, selling a variety of local beans and souvenirs, full of local characteristics.
The airport branch is a very famous shop known for its long lines, selling slightly different products. Upon taking a look, it feels like a curated goods store, offering a lot of local beans (such as red beans and black beans), as well as some local specialties and baked goods. Of course, the main attractions are still milk, yogurt, and bread.
The unpasteurized Biei milk tastes somewhat like the glass bottle milk you would find at a breakfast shop; it has a slightly fishy taste but feels very fresh. The other type of milk in a carton has a rich and creamy flavor, while the bread is just average.