THE FULL FULL HAKATA

🥖 Both locals and tourists are lining up! A famous shop for Fukuoka's mentaiko baguette 🥖

When in Fukuoka, you must indulge in mentaiko! In addition to mentaiko dishes, you have to buy a few baguettes made with mentaiko!

The Full Full series of bakeries use freshly made bread from Japanese flour, baked on-site, and utilize seasonal local ingredients. The quality is guaranteed and the taste is naturally delicious.

There are always long lines in the store, and the bakers' hands never stop working; they pull fresh bread out of the oven about every 10 minutes, totaling over 50 times a day!

Inside, there are many types of bread to fill, and many mothers fill up their plates. However, if you want mentaiko, you almost have to wait around 30 minutes after ordering to get it, even with a number ticket.

Since I chose to eat in, it was served hot right after coming out of the oven. The exterior is crispy, while the center is airy and chewy. As you chew, the rich wheat aroma spreads in your mouth, and it’s fantastic to eat the bread by itself!

The filling of exploding mentaiko is savory and slightly spicy. You can really understand why so many people are lining up (I heard conversations in Chinese, Korean, and English).

They also have a set menu pairing wine with the bread, which I've heard is highly recommended! However, the mentaiko bread is quite oily overall; it tastes refreshing and you don’t notice it while eating, but the oil on your hands and the packaging doesn't lie 🥹 You can't eat too much 😂